Perspectives on Branding and Teamwork-Antai College of Economics & Management,Shanghai JiaoTong University

Perspectives on Branding and Teamwork

Publisher：EDP2007-06-08

Antai Forum

Perspectives on Branding and Teamwork

Time: 6:30 to 8:30pm, June 2nd ( Saturday )

Venue: Antai Lecture Hall

Guest Speaker: Peter Alatsas

　　General Manager, The Westin Bund Center Shanghai

Host: Dana Chen

　　Managing Director, Global Asia Education Co., Ltd

　　Guest Professor, MBA program of Shanghai Jiaotong University

Speech Outline:

　　--The essence of a Brand

　　--The transformation of Branding at The Westin Bund center

　　--Team work and brand equity

　　--New ad Campaign Highlights

　　--Excerpts from new book <Everything New is Free>

Introduction of Peter Alatsas:

Peter Alatsas is a veteran hotelier with over 25 years of experience in the hotel and tourism industry. He began his career with Canadian Pacific Hotels (Fairmont Hotels and Resorts) in Toronto in 1974. Joined Marriot International Hotels and Resorts in 1981 in Washington DC and Starwood Hotels & Resorts as Manager of the Royal Orchid Sheraton Hotel & Towers in Bangkok, Thailand in 1986.

He has held Hotel General Manager postings in Brunei, Bali, Jeddah, Tokyo, Kyoto, and Singapore as Vice President, Six Sigma, Starwood Hotels & Resorts Asia Pacific Division. He was appointed General Manager, The Westin Bund Center Shanghai in October 2003.

He is a Canadian of Greek origin, and holds a Bachelor of Arts degree in Hotel and Tourism Management (1974) from Ryerson University, Canada and a Master of Business Administration degree in Management Consultancy (2003) from Sheffield Business School, United Kingdom.